Reach the person who actually sells your product
If you sell through distributors, the carpenter, mechanic or shopkeeper who recommends your brand is invisible to you. You cannot thank them, and your competitor probably is. A single-use QR code inside the packaging pays them directly, the moment they open it.
Why brands use it
The person who influences the sale gets paid
Not the buyer, not the distributor: whoever is holding the carton when it opens. That is usually the person deciding what to recommend next time.
Nothing to install and nothing to join
No app, no loyalty card, no registration. A camera and a UPI ID is the whole requirement, which matters when the person claiming is on a site in the middle of a job.
You know what a campaign costs before it starts
Codes are prepaid and rewards are fixed by you. There is no commission on the payouts and no per-scan fee, so the worst case is the number you already budgeted.
Every reward ties back to a sale
Turn on bill-number gating and a code stays inert until somebody at the counter enters the bill it belongs to. Codes that leak out of the supply chain do not pay.
You can see where the product actually went
Claims carry the campaign, the batch and the bill number. Which region redeemed, which batch moved, which scheme worked -- without a survey.
Who this suits
Building materials
Laminates, plywood, paint, cement, tiles. The contractor or carpenter picks the brand; the manufacturer never meets them. A code inside the carton closes that gap.
Auto and lubricants
The mechanic decides which oil goes in. A code under the seal pays them the moment they fit it.
FMCG and retail
Reward the shopkeeper for stocking and pushing your line, without a loyalty programme anyone has to enrol in.
Fairs and festivals
Food stalls and event hosts buy a pack, print a draw where a few codes carry ₹500 and most carry none, and hand them out at the counter.
What we will tell you plainly
A printed code can be photographed. Anyone who scans it first can claim it, so codes that leak out of your supply chain will be claimed by whoever finds them. Bill-number gating is the answer to that, and it is worth turning on for anything valuable.
Prize-draw campaigns — a few large rewards among many empty codes — may be treated as a lottery or a prize competition depending on the state. That is a question for your lawyer, not for us.